News

The Cycle of Fashion Trends in America's Depression, Recession and now Pandemic

The Cycle of Fashion Trends in America's Depression, Recession and now Pandemic

Believe it or not, fashion and trends are highly influenced by national and global climates. We wanted to look back in American history (hehe I am a history nerd!  How are you suppose to know where you are going if you do not know where you came from?)  and see how fashion and trends changed after going through the great depression (1929-1938), great recession (2007-2009), and make our own predictions on what trends consumers will lean towards after the Covid-19 Pandemic. It is important to note that the fashion trends right before the depression were shorter hemlines, gold, metallics, low...

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The Entrepreneurial Spirit that Built America

The Entrepreneurial Spirit that Built America

I am the daughter of a long line of small business owners. During this uncertain time of our country and our world, it has given time to reflect on what it means to be a small business owner. The entrepreneurial spirit is what America was founded and built on. We operate for and by the community in which we live. We make our operations work in the most efficient cost-effective way possible to stay in business. We start out small with humble beginnings. We dig and work hard to make the community around us see that we are worthy of...

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Until it’s DONE

cystic fibrosis Fashion with a purpose

Until it’s DONE

Cystic fibrosis, I am ashamed to say I had never heard of until I met Mallary Horton. I will never forget being at a holiday pop-up shop over hearing this adorable young mom explain her jewelry line gave 25% to the CF foundation for research. Hearing little bits all day and just how contagious Mallory’s passion for bring awareness about this disease I had to know more.  It turns out Mallary’s first child, Palmer, was diagnosed with Cystic Fibrosis shortly after being born. It is a genetic disease that causes build up in the lungs making it very hard for...

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4th of July Style Guide and Vacation Packing List.

4th of July Style Guide and Vacation Packing List.

Happy (almost) 4th y’all! The 4th is such a fun holiday to spend with friends and family. I mean who doesn’t love the beach, grilling out good food, and the sunshine while celebrating our independence? Today I am here to give you several outfit options from Chosen that will be perfect for the 4th. Bonus...I am also going to give you my ultimate vacation packing guide for wherever you end up this 4th of July! Chosen’s Style Guide: The first outfit is ​Chosen’s red midi dress​. I mean come on, this dress is AMAZING. It is flattering, flowy, and comfortable....

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Fall 2019 Must Haves, Trends & Lookbook.

Fall 2019 Must Haves, Trends & Lookbook.

Fall 2019 Must Haves, Trends & Lookbook.   Fall 2019 is quickly approaching and I am so ready for it! This is my favorite season, not only because the weather is finally cooling down, but also for the fashion trends. I have always loved wearing sweaters, boots, and beanies, but I am always excited to see what new trendy pieces I can add to my wardrobe. Today I am going to give y’all my personal Fall 2019 must haves, upcoming trends, and a lookbook/sneak peek of what you will see at Chosen this Fall.      My Fall must haves...

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